Your store has 50 products that should look like 10 products with 5 colors each. Here is how to group them with swatches so customers browse by color, not by SKU.
Shopify shows one product card per product on collection pages, even if it has 10 color variants. Here is how to show each variant as its own card with color swatches.
Out-of-stock products can be hidden, pushed to the end, or shown with a strikethrough. Archived and draft products are always hidden. Here is how to configure each.
A product with 20 colors is overwhelming. Categories split them into groups like Warm Colors and Cool Colors with header labels. Here is how to set it up.