You’re migrating from Grouptify to Rubik for one reason: You thought you upgraded to Combined Listings and then hit a surcharge and your Shopify upgrade bill unexpectedly shot up. This used to be a major issue when Grouptify was the only other solution available, but Shopify now offers flat pricing for the Plus plan , a huge difference when you’re growing a store.
Home. Grouptify is a good product. 5.0 stars (as of 307 reviews). It’s built for Shopify. Launching in October 2024. I credit where credit is due. However, the pricing model kind of bites at every upgrade from Basic to Grow to Advanced to Plus. Note that Rubik charges the same price for their app regardless of your Shopify plan.
This guide is for the full move (price explanation included at the beginning for those who need it the most). Step by step followed by pitfalls.
Author is the maker of Rubik. I tried to be as fair as possible with this comparison since I know most will land on Rubik after reading this. The information is from the Shopify App Store as of April 2026.
In this post
- The pricing math (surcharges explained)
- Why else merchants switch
- Step 1: Export your Grouptify groups
- Step 2: Install Rubik
- Step 3: Rebuild groups
- Step 4: Verify and switch over
- Gotchas
- FAQ
The pricing math
The pricing model for Grouptify is nice at first. The basic version comes in at $9.99. But then you hit the surcharge table. I pay $4 on Shopify Grow, $14 on Advanced, and $30 on Plus. Each tier has a ridiculous per month surcharge. Not a one time fee, per month. This means that as your store gets bigger, it becomes more expensive. It never ends.
| Your Shopify plan | Grouptify Basic | Grouptify Standard | Rubik Starter | Rubik Advanced |
|---|---|---|---|---|
| Shopify ($39) | $9.99 | $29.00 | $10.00 | $30.00 |
| Grow ($105) | $14.99 | $34.00 | $10.00 | $30.00 |
| Advanced ($399) | $24.99 | $44.00 | $10.00 | $30.00 |
| Plus ($2,300+) | $39.99 | $59.00 | $10.00 | $30.00 |
On Shopify Plus, Where Rubik Starter starts at $10 versus Grouptify Basic at $39.99 is a $360/year difference. For the same feature set. Actually for more feature set, because Rubik’s Starter includes additional AI credits, visual assistant and includes all 70+ CSS variables. And don’t forget the additional discount on annual billing of 17% off on Rubik.
Why else merchants switch
- AI Magic Fill. Rubik proposes groups automatically by reading your catalog. Grouptify is manual or pattern-based.
- Per-group visual settings. Different swatch style per group. Dresses get image swatches, t-shirts get color circles, same store.
- Shadow DOM isolation. Swatches can’t conflict with theme CSS and vice versa.
- Faster storefront render. Rubik at 1,251 ms trimmed mean, Grouptify at 2,032 ms in the same test. Not dramatic but measurable.
- Built-in carousel layout for groups with 20+ swatches (Rubik handles overflow gracefully).
Step 1: Export your Grouptify groups
Log into the Shopify admin, open up the Grouptify app, and navigate to the Groups section of the settings. Copy and paste the name of each group, as well as the list of products that fall within that group, into a spreadsheet. Create three columns and name them something like: group name, product handles, and primary option value (the color or style label).
Copying product information to a spreadsheet serves as a sort of backup, since copying and uninstalling may not be entirely clean, and you might need a printed backup for “some strange legal reason”, according to the user.
Step 2: Install Rubik
Install the Rumik Combined Listings from the App Store. Go through the onboarding process and turn on the theme app embed. DO NOT remove Grouptify yet – run them simultaneously.
Step 3: Rebuild groups
Open AI Magic Fill – let it scan your whole catalog for related groups of products and discuss them. It organizes groups based on title patterns, tags and option values. It generates several potential groups for each product and you go through them, approving and editing each suggestion. For a well named and organized catalog this can get you 90% of the way to completing your product groups.
For the rest of the catalog, use bulk tagging or bulk grouping by metafield instead. Alternatively, you can just create each one manually from your spreadsheet, depending on what’s faster for your specific catalog shape.
Step 4: Verify and switch over
- Open 5-10 product pages from different groups.
- Confirm Rubik swatches render correctly and navigate to the right product.
- Check mobile viewport.
- Check at least one PageFly or GemPages custom product template if you use one.
- Disable Grouptify’s theme app embed in Online Store > Themes > App embeds.
- Reload product pages. Confirm only Rubik swatches appear.
- Uninstall Grouptify from Apps.
Gotchas
- The embed block. Grouptify’s app embed must be disabled separately. Uninstalling the app does not always remove it.
- Color swatch sync. If you relied on Grouptify’s auto color detection, check that Rubik is using your preferred hex values. Rubik has its own color detection.
- Free plan mapping. Grouptify Free is color-only and manual sync. Rubik Free is 5 groups with full feature access. If you’re on Grouptify Free, you can likely stay free on Rubik.
- Clear cached pages. Save the theme once to flush cached product pages.
Watch the tutorial
See the live demo store, watch the tutorial video, or read the getting started guide.
FAQ
Does Rubik charge more on higher Shopify plans?
Rubik’s pricing is flat from $10/mo for the Starter plan, and works for Shopify Basic and Shopify Plus stores.
Will my groups be rebuilt automatically?
AI Magic Fill allows to propose groupings from your catalog. These proposals can be viewed and approved by the user.
Can I run both apps during the move?
Yes. You should keep the software active until the product has been verified by your client, then you can disable the theme embed feature and uninstall the software.
Is Rubik faster on the storefront?
stats for render speed: 6yo Rubik 1251 ms / 2 yo Grouptify 2032 ms. Both are metafield-based, don’t call external APIs.
Will my SEO change?
No. Both apps keep products as separate URLs. No canonical rewrites.
How long does migration take?
Typically this process is done in the afternoon. For smaller catalogs under 200 categories longer. But with a large store? That takes too long! With AI Magic Fill though most of the hard work is done for you!
Does Rubik support page builders?
Yes. Beae, EComposer, Foxify, GemPages, Instant, PageFly, Replo and etc.
